How Do You Name a Not-Quite-Fat Ken Doll?

Longreads

The new lineup of Ken Dolls — seeking to represent a more multicultural, physically diverse populace (read: client base) — landed earlier this week to much fanfare. Some of the reactions were laudatory; some were less so (who can resist a man-bun joke, after all?). Caity Weaver, writing at GQ, got to follow the creative process leading to the new dolls’ release. Through her eyes, we learn how even an attempt to “celebrate diversity” often requires so much semantic and design acrobatics that it’s not very clear who the celebration is for, and who might still be excluded from it. Case in point: the tortured internal discussions at Mattel around what to call the “heavier” version of Barbie’s companion — after they’d already decided not to make him fat (“You don’t want to go too much,” as Ray Cavalluzzi, a Mattel sculptor, put it).

“With Barbie [it was]…

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